Understanding how to improve your lead follow up is one of the most crucial components in helping you overcome the competition to grow your business. Why? People are bombarded with messaging all day long, from emails, social media, texts, phone calls, and more, but much of this content is one-sided, failing to connect on a personalized level.
Using technology like our Lead Manager tool to keep track of leads and show potential customers you’re paying attention to their needs will result in higher conversion rates and better workflows for maximum efficiency and profit.
In this overview, we’ll examine:
There are many factors that play into successful lead management. While your services and rates may be better than your competitors, these details won’t mean much if you aren’t able to communicate them in a timely, effective manner.
Lead follow up needs to be:
As you’ve likely experienced, keeping tabs on all these components is no easy feat, especially if you’re managing multiple self-storage facilities and/or customer service teams. Without a straightforward system to help you manage your leads, it’s likely that something will fall through the cracks, creating missed revenue opportunities.
While it is possible to set up your team for success using conventional methods, introducing technology into your lead management system can help reduce human error and keep leads moving forward with consistency and accuracy.
Adding technology to your current lead follow up process can save time and produce better results. Rather than having to manually keep track of all leads and their corresponding details, a tool can store all that information for you, scheduling follow ups at reasonable intervals and allowing customer service reps to pick up right where they left off with each caller.
Using a lead management tool can help you:
Choosing the right tool can make a big difference in how your team uses it to their advantage. It’s important to look for the features and benefits that make most sense for your team and industry.
Your technology should be flexible, allowing you to customize screens and workflows to fit your needs. Team members shouldn’t be locked into specific controls and should have the ability to mold the technology to what makes most sense for daily operations.
Some features to consider when looking for a lead management tool include:
But having technology isn’t the same as using it well, so let’s dig into how syncing a tool with sales best practices can create an overall better experience for both customers and service reps.
We already know that focusing on timing, clarity, and personalization will help convert more leads, but how is that made possible through technology?
A lead management tool can provide customizable call schedules so there’s no question as to when it’s time to follow up with a potential customer. Because CallPotential automatically logs and tracks every call, it’s easy to see where every lead is within the sales process so service reps can reach out accordingly. Set timelines cut out the guesswork as to whether it’s too soon or too late to call back, keeping leads engaged but not overwhelmed.
A strong way to ensure every lead is getting the same quality sales experience regardless of which service rep they speak to is to create a series of scripts for every stage. This eliminates confusion as to what needs to be communicated when, as well as how to convey information that is on brand and targeted to audience needs.
Look for a tool that provides customizable scripts that flex to your sales process, helping you refine your messaging for ultimate conversions. In addition, the system allows service reps to easily access crucial sales details such as current inventory availability, sales and specials, pricing, and more, putting everything needed to close the deal at employees’ fingertips.
Customers want to feel like their needs and concerns are being addressed, and with a lead management tool, service reps are able to capture exactly what services and specifications they’re looking for, allowing for more targeted conversations. Rather than following up with generic sales speak, your team can easily pull up what was previously discussed, showing your attention to detail and willingness to accommodate their needs.
With technology on your side, you’ll have a supportive partner that bolsters your entire team and provides tangible growth opportunities. Using a lead management system will help you:
The best way to see how technology can simplify your lead follow up is to take it for a test drive. Schedule a demo of Lead Manager to witness how the right technology can improve sales, boost your revenue, and enhance your business.