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Absolute Storage Management Selects CallPotential as Call Center Technology Provider for New Sales Center

February 20, 2024 | Categories:

The center will feature advanced technology and a highly skilled team of agents providing exceptional customer experiences.

FOR IMMEDIATE RELEASE: Naperville IL, March 28th 2023 - CallPotential, a trailblazer in providing innovative call center technology solutions for the self-storage industry, is proud to announce that Absolute Storage Management (Absolute), a nationwide leader in self-storage management, has selected CallPotential as the technology provider for their new sales center.

As a top third-party property management company in the self-storage sector, Absolute's decision to centralize its call operations signifies a substantial move towards streamlining operations and enhancing customer service with comprehensive, customizable call flow management.

After experiencing the success of CallPotential's Collection Manager, Absolute identified opportunities for increased efficiency and cost savings through the automation of bill payment reminders and commonly requested information. With the inauguration of their new sales center, they have now integrated an automated pay-by-phone IVR system for delinquent tenant calls, significantly reducing call volumes and offering a smoother customer experience. This innovative approach enables the sales team to concentrate on converting leads more swiftly with a leaner staff, ultimately leading to enhanced operational efficiency and increased sales from the same or fewer leads.

"With CallPotential, our new sales center will operate as a revenue growth engine for our properties by converting more leads into rentals," said Grace Totty, Vice President of Marketing at Absolute. "We're committed to offering our customers unparalleled service levels. With automation and efficient AI call routing, we can bypass support and payment calls and accelerate lead closure, generating more sales and ultimately enhancing our properties’ bottom line.”

CallPotential's CEO, Phil Murphy, added "We are thrilled to partner with Absolute Storage Management and support their sales efforts with our advanced call center technology. Our solutions are designed to help self-storage operators improve their sales processes, increase efficiency, and ultimately drive revenue growth. Absolute’s trust in CallPotential is a testament to our continued commitment to deliver innovative self-storage tech."

This partnership cements CallPotential's position as an industry leader in call center technology, while Absolute Storage Management continues to showcase its commitment to delivering top-notch customer service and staying at the forefront of industry trends. The collaboration between CallPotential and Absolute highlights the significance of leveraging advanced technology to provide exceptional customer service and increase sales in the self-storage industry.

For more information on CallPotential, please visit or schedule a demo at

About Absolute Storage Management

Absolute Storage Management (Absolute) is one of the largest private, third-party self-storage management companies in the United States. Founded in 2002, Absolute’s headquarters are in Memphis, TN with regional offices in Atlanta, GA; Charlotte, NC; Tampa, FL; Nashville, TN; and Jackson, MS. The company’s mission is to grow successful partnerships with customers, team members, and investors by delivering excellence in service. For further information and news about Absolute Storage Management, please go to the Absolute website at or contact Jasmin Jones at  


About CallPotential 

CallPotential is a leading provider of call center technology solutions, offering a comprehensive suite of tools that enable operators to streamline communication, improve customer satisfaction, and increase revenue. With a focus on innovation and customer success, CallPotential's platform is designed to optimize call center performance and empower businesses to excel in their respective industries. To learn more about CallPotential, schedule a demo here or call 877-552-2557.

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