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StorageMart Selects CallPotential to Power Internal Call Center

December 12, 2022 | Categories: , , ,

FOR IMMEDIATE RELEASE: Naperville, IL December 12th, 2022 – CallPotential, the leading call center and CRM software provider in self-storage, announced today that StorageMart has selected them to power their first-party call center. 

CallPotential empowers teams to leverage their internal call center as a revenue growth engine and deliver more human customer experiences at scale with the use of pre-context data, weighted prioritization, intelligent routing, and automation. These efficiencies and optimizations deliver a high impact on operations. 

StorageMart is the largest privately-owned self-storage company, operating over 270+ locations globally in the United States, Canada, and the United Kingdom. Always at the forefront of innovation, they launched their Sales Resource Center to provide support exclusively to StorageMart locations in 2015 with a custom-built solution. The partnership with CallPotential exemplifies a shift where they can continue to optimize their operations without the tech burden.

“Enlisting CallPotential to power our call center software allows us to continue to refine our operational excellence without having to maintain the technology infrastructure. We can provide outstanding service, and control our own operations all at the same time while continuing to innovate” says Cris Burnam, CEO of StorageMart. 

Commenting on the partnership, CallPotential Founder and President Phil Murphy said “StorageMart has always been an industry leader and a model of success for first-party call centers. It is an honor to be chosen as their strategic technology partner.”


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About StorageMart

StorageMart is the world's largest privately-owned self-storage company, operating in the United Kingdom and Canada, and in the United States under StorageMart and Manhattan Mini Storage brands. The company is led by the Burnam family, which has been in the storage industry for four generations. The StorageMart company also owns and operates Manhattan Mini Storage properties in New York City. Through the "Store it Forward'' charitable giving program, StorageMart and Manhattan Mini Storage give back to the many communities it calls home. In recent years, the company donated more than half a million dollars to charities throughout the US, UK, and Canada. Find out more at

About CallPotential

CallPotential is the self-storage industry's #1 Communication Platform. Experience relevant, contextual information at your managers' fingertips for highly personalized interactions. CallPotential customers close leads faster, reduce past due rent, power their internal call centers, and more with automation, a best-in-class CRM, and the deepest property management software integration in the self-storage industry.

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