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CallPotential Agrees to Join the Storable Family of Companies

February 20, 2024 | Categories: ,

Naperville, IL,  – We are excited to announce that we are joining the Storable family! This strategic move strengthens our organization’s unwavering commitment to empowering self-storage operators with cutting-edge and comprehensive solutions that streamline operations and help them run better businesses.

The union of CallPotential and Storable brings together two industry powerhouses, enhancing the capabilities of both to provide operators with an integrated platform that seamlessly merges operational, marketing, and tenant management functions. Software Equity Group (SEG) served as the exclusive advisor to CallPotential.

"We couldn't be more thrilled about this partnership with CallPotential," expressed Chuck Gordon, CEO of Storable. "Our shared vision and mission to equip operators with the tools to thrive in a rapidly evolving market make this an ideal fit."

"We’re so excited to be joining the Storable family," affirmed Phil Murphy, CEO of CallPotential. "Together, we will continue to offer unparalleled solutions that cater to the evolving needs of self-storage operators. This partnership presents tremendous opportunities for growth and allows us to provide exceptional value to our cherished customers."

About Storable
Based in Austin, Texas, Storable is the world’s leading provider of self-storage technology. The business exists to help storage operators do more using their fully-integrated suite of products. Offering management software, websites, access control, insurance, payment processing, and the internet’s largest marketplace for renting self-storage units, Storable products power the storage industry. Backed by decades of experience leading innovation, the Storable family of companies includes SiteLink, storEDGE, and Easy Storage Solutions, among others. With a fully distributed workforce, Storable is proud to serve more than 41,000 facilities with at least one of their products and more than 30,000 facilities with their system of record software. To learn more, visit

About CallPotential
CallPotential is an AI-powered solution provider revolutionizing customer service operations with its all-in-one contact center. By harnessing the power of automation, CallPotential facilitates seamless customer interactions across diverse channels, including voice, email, text, and video chat. CallPotential automates mundane tasks, bolsters self-service capabilities, and enhances operational efficiency, redefining customer engagement in today's digital world. Get in touch to schedule a quick demonstration and see firsthand how CallPotential can transform your customer service operations.


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