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Year in Review: Self Storage Communication in 2022

January 06, 2023 | Categories: , , , ,

2022 was a year of accomplishment for many!


The self-storage industry sent more messages than ever, tested new strategies to reach the prospect, and found ways to connect with tenants more effectively. Cheers to you!

We analyzed the metrics of all communications processed through CallPotential last year, and found some particularly interesting results. Enjoy!

CallPotential tracked and recorded over 21 million calls using over 30,000 tracking numbers. Of those calls, 64% were inbound vs. 36% outbound. 

Operators with internal call center operations powered by CallPotential Contact Center Software processed 4.3 million inbound calls with 2,220 of their own agents.

Lead Manager saw a record 3.5 million follow-ups completed.

50% of these follow-ups were scheduled tasks in the form of live calls, 24% automated text messages, and 26% automated emails. Text Messaging saw the greatest gains, with a 45% change year over year in terms of usage with more operators creating pre-set text and SMS templates with personalization in their workflow schedules triggered by predetermined actions. 

Collection Manager collected over $413 Million.

$22 Million was collected via internal contact center, $78 million collected via email reminders, $211 million by IVR, and $102 million by text/SMS. Plus, 265,968 new people signed up for auto-pay using Collection Manager (over 80% of an increase from last year!)

Overall, each location averaged $89,109.67 collected.

In 2021, CallPotential saved self-storage managers 7,300 workdays, equaling over 28 work years by automating and streamlining day-to-day tasks...

In 2022, we saved self-storage managers 9,267 days -- that's over 35 work years! 

Here's to another year of success in 2023.


Ready to improve your tenant communication in 2023? Schedule a demo!



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